"Bestselling romance titles include a number from British publishers such as Mills & Boon whose 'The Temp and the Tycoon' is one of the most downloaded Romance novels to date." Daily Telegraph, 5 March 2011
Writing in the DAILY TELEGRAPH on Saturday, Richard Alleyne reported a boom for Mills and Boon in the eReader market. Clearly, Mr Alleyne isn't a romance reader since he suggests that this is because women are less embarrassed to read romance in public when they can do it undetected.
Actually, it's because romance readers (and publishers) have been ahead of this game from day one. These are women who read A Lot. Who are not embarrassed by the covers. Who don't feel the need to apologise for their taste.
The rush to buy eReaders was not from geeky lads and ladettes wanting the latest kit. It was led by women - many of them well past the ladette stage of life - who like the fact that they can buy books without having to leave the house. Their computer. They talk to one another on line, on twitter, on facebook and buy the books their friends recommend. Instantly.
The alternative for me these days is a thirty mile round trip to my nearest proper bookshop and bookshops are not a romance friendly zone.
Mr Alleyne also mentioned that The Temp & the Tycoon, a book published in the Mills & Boon Centenary Collection, is one of the most downloaded books in the romance genre at Amazon UK
You can read the first chapter HERE
THE TEMP & THE TYCOON was published in the US in a two-in-one called STRICTLY BUSINESS.