Tuesday, November 25, 2008

Since this is my nearest city and my local book store, I thought I'd post this good news story!

Swansea City Council And Borders Join Forces For Christmas

This Christmas Santa's Grotto at the Winter Wonderland in Swansea city centre will have even more for children, thanks to Borders Swansea. Now in it's third year, the Winter Wonderland has been a huge success, with an outdoor ice rink, big wheel, fairground attractions, and at it's heart, Santa's Grotto. In previous years, Swansea City Council have provided chocolate for any children visiting Santa to make their Christmas wish. However, as 2008 is the National Year of Reading they chose to promote books and reading instead. With the help of the staff at Borders Swansea and a selection of children's publishers, each child visiting Santa will receive a goodie bag packed with exciting books, such as Young Rupert, Scooby Doo, Top Gear, or Anthony Horowitz. And don't worry, thanks to Starbucks at Borders Swansea there's also some chocolate in there as well!


7 comments:

Penn said...

That is so cool!! During the summer of '07, one of the fast food restaurants had (children's) audio books as the "toy/gift" in their kids meal. We missed the first two, b/c we don't eat fast food very often, but we went back to get the 4th. I loved that promo -- much nicer than toys.

I wonder how many kids will become readers now b/c they associate their bag of books with Santa?

Penn

Jan Jones said...

How fantastic! Well done, Swansea!

Hmm. Must get on to Santa to tell him what I'd like in my bag of Christmas books...

Snookie said...

What a great gift for kids!I hope it inspires more kids to read!

Kate Hardy said...

What a lovely, LOVELY idea. Yay for Swansea.

Will be passing this idea on to my colleague in the library for NYR :o)

Michelle Douglas said...

Books and chocolate... is there a better combination?

What a wonderful initiative - a big pat on the back for Swansea!

Michele L. said...

Oh my, what a wonderful holiday treat for the kids! Can I be a kid again? Swansea, a big applause to you!

Happy Thanksgiving Everyone!

Donna Alward said...

There are some things that just should be traditions at Christmas - and new books is one of them. This is a great idea!

But unlike Jan - I'm not looking for Christmas books....my TBR is so big! Though if he happened to select something from my amazon wishlist, I wouldn't complain....