They are the ultimate fantasy romance hero. All powerful, rich beyond imagining, men who control kingdoms with the click of a finger, can sweep a woman away not just on a horse, but in his private jet and make her feel like a queen. Men who cannot show the slightest hint of weakness and for whom falling in love is the hardest thing in the world.

In such circumstances, the arranged marriage must seem a very attractive option. No doubt about it. Everyone knows what they're getting.
It's easy to see why the sheikh/prince hero makes the romance writer's mouth water. Putting an ordinary girl in his path, challenging everything he believes and watch him lose his heart is irresistible.
My question is this. In this modern day and age does the sheikh/prince hero still appeal? Do younger readers enjoy them? Would they rather have a billionaire tycoon? Or just an ordinary guy - with none of the hassle that a public marriage involves?